Do you know how to use referrers to increase your traffic? How to increase your conversions? This article is the second in our series on learning how to analyse and understand your web site’s statistics. The goal of this series is to help you increase your site’s revenue.

Part one was about using your sales statistics to enhance your web business (part one can be found here: www.redcarpetweb.com/promotion/0509.html#feature). Part two is about using your referrer statistics to increase traffic, ranking, and conversions.

Part 2: Referrers

A referrer is a website that directly sends you traffic. The bulk of your traffic is referred by search engines, but other sites send you traffic as well. These referring sites will help you increase your position in search engines because by linking to you, they are essentially “voting” for your site. The search engines take these “votes”, and count them towards how popular your site is. The more popular the site, the higher the site will rank on a search. Of course it is not that simple; content actually plays a more important role, but everything should be taken into consideration when fighting for your hard-earned placement within the search engines.

Referring domains

So to get back to our main point: How can you use referring sites to help you make more money? Simple. By looking at your statistics, and finding out who is linking to you, you can see trends or patterns and capitalize on your site’s strengths. For example, if you sell real estate, who is linking to you? Local businesses? Government sites? Other real estate sites? Is it only sites you have swapped links with or are there a pleasant amount of unexpected sites linking to you as well?

If you do not have many sites linking to you, than maybe you should consider posting more useful information on your site. Try to make your site useful for anyone who wants to know about your industry (not just potential customers) by writing new informational pages. This will do two things:

1. Your potential customers can find out about your industry without leaving your site, thus increasing your site’s professionalism and usefulness.

2. Other sites in your industry will start seeing your site as a useful resource to link to. You will become a leader in sharing information about the industry online.

This can only lead to more links, more traffic, and ultimately more people talking about your site.

Exchanging links is a good idea too, but it should only be done if the site is appropriate to link to. Do not link to sites that are unprofessional, or sites that are just a gathering of links (link farms); it will make your site lose its authority.

Finally, there are directories. Directories like www.dmoz.org will link to you if you have good useful content on your site. Even if people do not actually search for your site on those directories the links from them tend to propagate your site throughout the web. Take your time and read the directory’s instructions carefully before submitting. If you submit to them haphazardly, they will simply ignore you.

Search Engine Referrers

Looking at your site’s statistics, you can find out which search engines are sending you the most traffic. Usually the search engines that show up in statistics are Google, Yahoo, MSN, and Ask Jeeves. Find out with search engine sends you the most traffic, then take a look at what keyphrases the surfers are using to find you. These keyphrases will tell you what your clients are looking for.

For example, here at Red Carpet Web Promotion, we get a lot of searches for carpets. Obviously we do not want or need this traffic, but due to our name it cannot be avoided. For us, it is important to keep track of this “carpet” traffic because it skews our numbers. If traffic doubles one month, is that because our position for “carpets” went up, or is it because our position for “web promotion” went up? It is important for us to figure this out, because if our position for “web promotion” went up but we did not get more sales, than we would need to update our web site to convert these potential clients into paying customers.

By verifying the keyphrases that people are finding you with, you will better understand why people are coming to your site. If you are a plumber and most people find you with the keyphrase “sump pumps”, you’d do best to make sure your site, or the section of your site they are arriving at, offers them sump pumps! Likewise, if they are coming from a site that is referring you as a great deep well repair man, than make sure that that section of your site promotes your deep well repairing skills.

Conclusion

Look at your stats regularly, see where your traffic is coming from, and make sure your site caters to these people. If they are coming looking for sump pumps and you do not sell sump pumps, either start selling them, or sell something of value to these people. If you do offer the product that these people are looking for, but they are not buying, than figure out why. Is it your price? Is the shopping cart too complicated? Do people not see the “Buy a Sump Pump Here” link? Figure it out and fix it fast, because the Internet is so fickle that your “sump pump” traffic might be gone next week, and you would have missed out on the easy jackpot.

Shawn Campbell is an enthusiastic player in the ecommerce marketplace, and co-founded Red Carpet Web Promotion, Inc. He has been researching and developing marketing strategies to achieve more prominent listings in search engine results since 1998. Shawn is one of the earliest pioneers in the search engine optimization field.

Article Source: http://EzineArticles.com/?expert=Shawn_Campbell

Popularity: 23% [?]

Posted on Jan 24.08 to Web Analytics, Web Statistics | No Comments »  

Do you understand the numbers that your web site generates? Do you know how many sales your site actually generates? Do you know how you can apply that knowledge to your business and cause it to grow?

I will answer all of the above, and also discuss how to use statistics to enhance your web business through the use of sales, traffic flow, uniques, hits, click-through rates, and many other important business factors. Part 1 focuses on sales and traffic, while part 2 is all about where your traffic is coming from (and how to get more of it!). Part 2 will be discussed in the next issue of our newsletter - so be sure to stay tuned!

Sales

The most obvious statistic for many businesses is sales. Here are 2 of the most pertinent questions every business needs the answers to:

- How many sales do you make per day/month/year?

- How much profit do you make per sale?

Not hard figures to find, but how many sales actually came from your Internet business? Often it is easy to gather this figure simply by looking directly at either online sales, or by asking your customers (”How did you find us?”). But sometimes the Internet is just one part of a very complicated sales process. You may make all your sales in person, but how many of your clients go home and research your products/services using information found on your web site?

These are the questions you need to find answers to in order to estimate how many sales were completed due to your Internet presence but not necessarily completed online. If you make sales online, the answers are easy. If you sell real estate or other “in person” products or services, then you have to ask your customers individually. Either way, it will come down to a concrete number that can provide insight into how you can grow your business.

Profits

From the number of sales made per month, you can easily figure out your gross sales amount. Then you have to take your expenses per sale into account and figure out your profits. Only cost of sale expenses should be deducted and NOT one-time expenses such as overhead. On the Internet, this would normally be the cost per click of pay-per-click campaigns (such as Google AdWords or Yahoo Marketing Solutions), or the CPM (cost per thousand) for banner ads, and of course, your direct costs for the item or service being sold. Once you have these figures in hand, you can then calculate your profit per sale.

Traffic

So now that we know how many sales we make per month, and how much profit we’re actually making off of those sales, let us take a look at how many potential customers walk through our virtual store. There are many different statistics for web site traffic: page views, hits, daily uniques, monthly uniques, etc… Which one should you be using? From my own experience, I recommend using daily uniques.

Daily uniques measures how many unique visitors come to your site in a single day. By that we mean that no single user is counted twice in the same day even if they visit the store several times within a twenty-four hour period. Thus, if someone comes to your site four times on Monday, and six times on Tuesday, he/she would only count as two daily uniques.

Page Views measures how many times your page is viewed (usually including reloads). Page views are also counted for each page. Thus, if someone comes to your site four times on Monday and views eight pages each time, and six times on Tuesday (viewing two pages each time), you would measure (4 x + (6 x 2), or 44 page views.

These statistics are usually available through your server’s statistics program. Alternatively, you could also use one of a myriad of other statistics programs available on the Internet. For most of our clients we set up www.hitbox.com on their sites. With our daily uniques per month figure in-hand, we suddenly have some very powerful numbers to work with.

Conversions

Conversion is the measure of how many people who visited your site were subsequently converted into clients of some sort. Measuring how many uniques turn into buying customers is one method of conversion, but you could also measure how many visitors your site gets vs. how many visitors sign up to your newsletter, or how many of them go to a specific page, or how many send you an email, etc… These are all measures of conversions, and simply use the ratio of sales (or sign ups, emails, etc…) to visitors (or uniques).

Let us assume our site has the following statistics:

- Sales: 100/month

- Gross: $250/sale

- Average Profit: $150/sale

- Daily uniques: 12 000/month

In the above example, we have 100 sales per month, and 12000 daily uniques per month, thus our conversion ratio is 1:120 or 0.83%. Not such a bad ratio, especially for items that cost $250 each. Most markets would want a ratio of 1% or 2%, but of course each industry is different.

Analysis

Using our imaginary numbers (profit of $150/sale, gross $250/sale) we can then figure out how healthy the online business really is. At 100 sales a month, we are grossing $25 000 per month, and profiting $15 000 per month. At this point in our analysis, we can now see that there are three ways in which to improve the site:

- Increase profit margin

- Increase conversions

- Increase traffic

1. Increasing profit margins involves lowering costs or raising prices, both of which fall out of the context of this article.

2. Increasing conversions involves optimizing the usability of your web site; usability is a quality attribute that assesses how easy user interfaces are to use. For more information on usability and how it can help your Internet business, go to www.useit.com.

3. Increasing traffic involves improving your link network, your PPC campaign, or your search engine optimization. We will look at the latter in detail in Part Two of this article (exclusively available by signing up to our FREE Monthly Newsletter at www.RedCarpetWeb.com). Part Two will also discuss referrers, search engine keyphrases, search engine positions, and how to use these statistics to increase your sales. Don’t miss out! Sign up for the Newsletter today and learn how you can make the most of all your web statistics and improve your Internet business.

Shawn Campbell is an enthusiastic player in the ecommerce marketplace, and co-founded Red Carpet Web Promotion, Inc. He has been researching and developing marketing strategies to achieve more prominent listings in search engine results since 1998. Shawn is one of the earliest pioneers in the search engine optimization field.

Article Source: http://EzineArticles.com/?expert=Shawn_Campbell

Popularity: 25% [?]

Posted on Jan 24.08 to Statistics, Web Analytics, Web Statistics | No Comments »  

Tracking your web site visitors is one the most crucial things that you can do for your business and will mean the difference between success and failure. This is what separates the people who run an internet business as a hobby and people who run an internet business as a professional. Usually ninety percent of the things that you do are not making you money. You need to track and test everything that you do and focus on the ten percent of things that are actually making you money. Implementing a tracking system on your web site can seem very challenging if you do not know how. I will share with you some tactics which have helped me to track my web site visitors successfully.

The first step you need to take is to install tracking software on your web site so that you can view the statistics. If you are running a unix or linux based hosting usually your hosting account will come enabled with tracking statistics that you can use. These allow you to see where your visitor referrals are coming from and what keywords your web site are being found on. If you do not already have a web site statistics package installed on your web site you can use the free Google Analytics tool. With this tool you basically need to install some javascript on the web pages that you would like to track. The advantage of using this tool is that you can use additional features like seeing the bounce rate and how your squeeze pages convert. Using this feature alone I have been able to improve my squeeze pages conversion. They use to convert between five and ten percent. They now convert between thirty and fifty percent.

However if you would like to track a lot of web site visitor tracking statistics in one go Google Analytics can become very confusing to use. I recently started using Hypertracker. I put this off for a very long time as I did not want to pay a monthly fee for web site tracking. What really surprised me about this tool is how easy it is to use and that you can track anything from squeeze pages to the return of investment for advertising that you buy. What really amazed was my tracking statistics from email messages that get sent in the back end. I can view them all on one page and see which messages are being opened and the links that are being clicked on. This definitely has helped me to get rid of all the things that are not working and I definitely think that I will be able to recoup the investment that I have made easily.

Web site visitor tracking is a really important part of internet marketing and this is what separates the amateurs from the big boys.

Would you like to know more about the magical marketing techniques that have helped me to quit my day job? I have just completed my new guide.

Download it free here: Secrets Of Internet Marketing

Here’s your chance to drive massive traffic to your web site: Secrets Of Article Marketing

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

Article Source: http://EzineArticles.com/?expert=Mark_A._Abrahams

Popularity: 23% [?]

Posted on Jan 23.08 to Web Analytics, Web Statistics | No Comments »  

There are literally thousands of website statistics systems available on the Internet. Some provide complex analysis, whilst others provide very basic information. Sometimes simply due to whom your web provider is you may not be able to install your own statistics applications. I will set out in this article to provide a very basic web statistics database that will allow you to catch whom is visiting your web site and where they are coming from.

The first step in the process of building your own web statistics database is to identify where you will store the statistical information you have collected. In this example, I have decided to store all the data in a Microsoft Access database. I basically created the database in Microsoft Access and called the database “dbStatistics”.

The next step is to build a table in which you will store the data. The table in the database will be called “tblStatistics”. The table needs five fields and the names are:

fldPageName DataType - Text 255 Characters
fldIPNumber DataType - Text 255 Characters
fldAll_Http DataType - Memo
fldAll_Raw DataType - Memo
fldTimestamp DataType - DateTime Default Value - Date() & ” ” & time()

The information above simply defines the type of fields each field should be set to and some specific field properties which will be important for this code to work. You will note that there are no primary key fields. The reason this is undertaken is that the AutoNumber function in Microsoft Access is to limiting in the volume of data that you can hold.

You will also notice that there is a field called fldTimestamp. This field allows you to store the exact local Date and Time the person visited your website. The local time is the time on your server that is hosting your webpages.

For this basic web statistic log to work, we now need to get the information into the database. The first thing you need is to ensure that your provider can in fact support ASP (Active Server Pages) pages. Most web hosting companies can support them, but it is worth checking.

We now need to add the code to each webpage that will log information on who is visiting your website and also which websites were referrers and the browsers they were using and what language they were searching in. You will find out all this information in both the fldAll_Http and fldAll_Raw fields.

The following code needs to be copied into the top part of your webpage before the HTML tag.

[%@ Language=VBScript %]
[%
on error resume next
‘[—————–WEBLOGGING START————————]
dim strpagename,strwho, stradvert
dim cn, strconnect
dim strip
dim strAll_http,strremote_addr,strall_raw

‘ The Field Below Tells you the page they visited
strPageName = request.servervariables(”server_name”) & request.servervariables(”URL”)
‘The Field Below Tells you the visitors IP Numbers
strip = request.servervariables(”Remote_Addr”)
‘The fields below contain all the information such as the website
‘ that referred them to your page etc.
strAll_http = request.servervariables(”ALL_HTTP”)
strall_raw = request.servervariables(”all_raw”)

set cn=server.createobject(”adodb.connection”)

‘This code connects to your database
strConnect = “Provider=Microsoft.Jet.OLEDB.4.0;Data Source=” & Server.MapPath
(”/_private/dbstatistics.mdb”)
cn.open(strConnect)
‘This code inserts the collected information into your database
cn.execute “insert into tblstatistics(fldpagename,fldipnumber,fldAll_http,fldAll_raw)values(’” &
strPageName & “‘,’” & strip & “‘,’” & strall_http & “‘,’” & strall_raw & “‘)”

cn.close
‘[——————WEBLOGGING END ——————-]
%]

(Please note for the code to work you must substitute the square brackets for greater than or less than symbols)

The Microsoft Access Database must be stored into the _Private folder on your website. If you do not put the database in that position, anyone who visits your website could in fact download your statistics. Apart from that this code will not work. The danger of allowing someone access to your web statistics database is that your competitors could find out who is visiting your website and from where and as such this is really a serious business intelligence issue.

The code shown above has a number of pieces of information that is really useful in working out what is going on with your website. In the field fldPagename the actual page that a person is visiting is stored. In the field fldipnumber the IP number of the visitor is stored. Between these two pieces of information you can find out how a person has entered the site, what they have visited and also with the field fldTimestamp you can work out how long they looked at each page before they moved onto the next one.

The field fldipnumber contains powerful information. On the internet there are a number of lists of who owns what IP Numbers and also which countries they have been assigned to. By collecting the IP Numbers and in conjunction with the IP Database we can work out from what countries people are visiting our website. We can get detailed information to the point of which cities and even the ISP’s who are providing the IP Numbers. With this information it allows us to setup our web pages to be in line with the characteristics and attributes that are standard for that country.

Using a Microsoft Access Database as your datastore means that you can manipulate the data and filter it to find out how people are visiting your website and who is referring them. This information is stored in the fldAll_Http and fldAll_Raw fields. These fields will also contain important information such as what browsers and operating systems people are using to visit your website. For example not all browsers interpret HTML in exactly the same way. So if you found that 90% of your customers were in fact using the browser SAFARI which is the Apple Browser then you would be developing your website for this customer base and browser. If 90% of your customers were using Firefox then you would develop your web pages taking into account the idiosyncrasies of that browser.

There is a lot of powerful information contained in these logs and I strongly encourage you to get some Microsoft Access Database Development Experience that will help you analyze the logs even further than what has been discussed in this article.

Remember one thing, when it comes to SEO or Search Engine Optimization it is the web logs that will tell you everything about your visitors and whether or not your SEO Strategies are in fact working.

If you would like to download sample files for this project simply visit - Website Statistics. For more information on Internet Marketing visit Online Marketing Business Opportunity. To learn the 13 Secrets all millionaires know to be successful visit Think and Grow Rich.

Article Source: http://EzineArticles.com/?expert=Chris_Le_Roy

Popularity: 65% [?]

Posted on Jan 22.08 to Custom Analytics, Custom Statistics, Databases, Web Analytics, Web Statistics | No Comments »  

I get so tired of looking at my web statistics in Awstats and then going over to Google Analytics to see the actual traffic to my blog. Why is there such a big difference? One of the reasons is trackback spam, and it affects a lot of WordPress sites. This post isn’t going to show you how to eliminate trackback spam, but it will show you how to live with it, and how to figure out your actual traffic (or at least eliminate the trackback.php visits).

If you don’t know, Awstats is a web statistics program that gets its data from the apache access log. That means that it tracks all of the traffic to your site. This includes trackback spammers, normal visitors, bots, everything. So when looking at my Awstats statistics I see really inflated numbers (ones that I wish were real) that don’t account for the actual traffic I have. I want the program to show real people who are engaged in the content, not Joe Trackbackspammer (which is most likely a bot) posting trackbacks about how to find some kind of drug, or good time, or casino, etc, etc.

Google Analytics, on the other hand, is a javascript based web stats tool. It’s free from the folks at Google. It only tracks pages that actually have the Analytics javascript on them. In my case, the culprit, trackback.php does not have the code, so Analytics doesn’t count it. I can instantly see a better view of actual traffic to my site. Using Analytics in this way would also block out legitimate trackbacks, but I get so few (like .01%) that it doesn’t bother me.

One thing that does bother me about both stats programs is that you can’t tie who is visiting with what they visited (unless I’m missing something and haven’t found it yet). However, this is really easy to do by looking in the raw log file. You’ll need to obtain the raw log file from your host and look at it with text editor. I suggest something like VIM since these have a tendency to be huge files (believe me, it kills Dreamweaver to open these kind of files). Just take a look in your Awstats log to see which ip addresses you want to look up in the log file. Look for the ones that have equal numbers of Pages and Hits in high numbers. This usually means that the computer associated with the suspect ip address is hitting a single page over and over again. Once you have an ip address use the find tools in VIM to find that ip address. If there is a whole slew of trackback.php visits from one ip on one or several posts then they are spamming you.

So how do you block them? Well the easiest and most drastic thing to do is to block their ip address from viewing your site. This is how I’ve gotten rid of some annoying spammers. The problem is that some of them use random ip addresses so you can’t block them using this method. Also, you may inadvertently block a lot of users if the computer using this ip address is behind a router or switch that controls a network. If those problems didn’t make you flinch then simply add this code to your .htaccess file and say sayonara to those spammers:

#Deny IP adresses

order allow,deny
deny from 000.000.000.000
allow from all

Replace 000.000.000.000 with your suspect ipaddress, of course.

You should also install the Akismet plugin, which comes with WordPress. All you have to do is enable it in the Plugins section of the Admin interface. This will eliminate almost all of your spam, including comment spam, by placing it in a spam folder of sorts. The spam is deleted after a period of time automatically and it has worked like a charm so far for me. The only downside to this method is that the spammers still get to your server and waste resources, whereas the method above completely blocks them.

Did you like this blogging tip? Read more like it at DEVTRENCH: Web Development From the Front Lines

DEVTRENCH is a Web Development Blog written for web designers and programmers who need need up to date tips and tricks on how to create great websites.

Article Source: http://EzineArticles.com/?expert=James_Ehly

Popularity: 100% [?]

Posted on Jan 22.08 to Google Analytics | No Comments »  

When writing website content, like many aspects of online marketing, it is easy to get lost in a wash of statistics and numbers; desired word length, keyword ratio, and the Flesch Kincaid grade level are just some of these numbers. A lot of these numbers assist in creating effective copy, but they should not be treated as a rigid plan to write copy. Each site has different requirements, governed by the topic of the site, the knowledge level of site visitors, and the requirement of the Webmaster.

Content Length

The length of a web page is important, but not necessarily the same for every site, or every page. Blogs will, in most cases, require fewer words than a normal website. A blog needs to deliver a quick hit, because this is what blog readers are looking for. Websites trying to convey a technical subject will probably require the use of more words, and longer sentences.

For the average information websites, sentences should average around 10 words or fewer. Most pages will include longer sentences too. Wherever possible, the longer sentences should be dispersed through the page. This helps ensure the page is easily readable by all visitors. Paragraphs should also be short – approximately 4 or 5 sentences.

10 word sentences are very short. It would make a page virtually unreadable if you were to try and construct it entirely in this way. However, shorter paragraphs do help create a compelling looking page. Short sentences also make a page easy and appealing to read.

Keyword Density

The keyword density is the number of keywords in a page, in relation to the total words on that page. Initially, the search engines had a very rigid view on ideal keyword density. More recently, though, they have employed more complex rules. In addition, each of the search engines have different requirements.

Keyword density is a maligned facet of website content and SEO. It is important to include keywords. This ensures that the search engines have a way to recognize the topic of the page. Google, in particular, though, considers the supporting keywords on your page. As well as looking at a specific keyword the search engines also consider the stems of keywords and related keywords.

Ensuring that page copy contains relevant keywords, but not too frequently, ensures that the content reads well. Don’t attempt to aim for a specific density. Ensure that the content reads well for your visitors, and the rest will naturally follow.

Flesch Reading Ease And Flesch Kincaid Grade Level

The Flesch Reading Ease test includes a lot of the above factors. This mathematical formula uses total words, sentences, and syllables to ascertain a numerical score. The higher the number, the easier the passage is to read. A score of 90-100 can be easily read by a 5th grader. It is believed that websites with a score of 60-80 are the most effective; this score is equivalent to an 8th or 9th grade reading level.

The Flesch Kincaid Grade Level test uses similar figures. However, the score it provides relates to a US grade level. The ideal score for a typical website is 8 or 9.

As with keyword density, sentence length, and paragraph length, you don’t need to stick too rigidly to the advised figures. Your visitors won’t calculate the Flesch Kincaid Grade Level of your website, but they do want understandable text.

* In order to ensure that visitors don’t simply click the Back button, you should also ensure that you use shorter paragraphs.

* The total length of a page also dictates how appealing that page is, in general.

* The reading age and grade level of the page can be used as a good indicator of how easy that page is to read.

* If it reads well, and performs well, the numbers don’t matter.

Good website content is key to the performance of your site. WebWiseWords creates compelling content on any topic and for any website.

Article Source: http://EzineArticles.com/?expert=Matt_Jackson

Popularity: 85% [?]

Posted on Jan 21.08 to Statistics, Web Statistics, Website Content | No Comments »  

If you’re going to be an internet marketer, you better get a handle on web site statistics. While there are hundreds of different tools for measuring web site activity, here is a quick guide to some of the more common statistics prepared by most tools.

Hits. “Hit’s are the number of times someone made a request for information on your site. It’s important to note some statistics tools count a hit as any information not necessarily a single visitor. For example, with some tools, if you’re home page has 3 pictures on it, a visitor to your home page might register as 4 hits – 1 for the page and 1 to download each picture.

Unique Visitors. Unlike hits, unique visitors are just that – how many unique people visited your site irrespective of the number of pages they viewed. If you’re trying to build traffic, this is the data to watch.

Pages. Page counts tell you how many pages on your site have been viewed. Theoretically, the smallest number of pages viewed would be equal to the number of unique visitors (if every visitor views just the home page before going elsewhere). A page count higher than the number of visitors is a good thing – this means visitors came in and went deeper into your site than just the home page. Some tools offer “by page” counts that will show you exactly how many times each page has been viewed.

Entry Pages/Exit Pages. Entry pages are the pages that a visitor first entered your site with. Exit pages are those that they left the site after viewing. This data is important to tell you what’s happening with your visitors. How they arrived will often tell you what offer they are responding to (if you use separate “landing pages” for email promotions, for example) and the exit pages will tell where (and hopefully why) they left. For example, if a high percentage of the exits are from the home page, it means a high percentage of people haven’t gone deep into your site. If, on the other hand, a high percentage have exited from the contact page, that may correspond to increased sales activity coming your way!

So, by all means, get familiar with these and other web statistics — in the final analysis, internet marketing is all about web statistics.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Article Source: http://EzineArticles.com/?expert=Raymond_Nesa

Popularity: 31% [?]

Posted on Jan 21.08 to Web Analytics | No Comments »  

Many webmasters and site owners hardly take their web stats seriously enough. Yet the truth is that these figures and numbers can be used to make a big difference to the total traffic your site receives. In actual fact you can use your web stats to dramatically boost you volume of traffic so that it grows in leaps and bounds.

Interestingly enough, even people who have excellent web stats barely find the time to look at them, let alone carefully analyze them as they should. Others do not have an effective enough tool to track their traffic. At least not one that gives them a pretty good idea of where that traffic has come from and what keyword phrases have been used at a search engine to find them. Or even which of your pages are the most popular and how long on average most of your visitors are spending on each page. These are the basic stats and if whatever tool you are using to track your traffic does not give you these, I can only suggest that you quickly look for another tool to use at your site.

How to Use Your Popular Pages to Increase Traffic and Page Views

One of the first pieces of information that will come out of most useful tools for tracking traffic will be the list of your most popular pages. What most people do not know is that you can dramatically build upon your current success. The immediate thing that you should do is to quickly churn out more content on the same subject in your most popular pages. Here it is a good idea to do some brainstorming first and come up with new ideas that will fill the most important gaps left behind by the articles on your most popular pages. When you have posted this fresh content, make sure that you link to it directly from your most popular pages.

What will happen when you do this is that visitors arriving at your site to view your most popular pages will spend more time at your site and the page views achieved at your website will dramatically increase.

In addition, if you do your keyword research properly and use the right related keyword phrases, then chance of you attracting more traffic from search engines will increase.

What to Do With Keyword Phrases That Attract Traffic to Your Site

If your tracing device is any good, it should also be able to give you a list of keyword phrases used to find your site. This is very valuable information because in this case search engines are speaking to you and telling you something. Start with the keyword phrases where you are sure your visitor did not quite find what they were looking for and yet it is within the mandate of your site to provide that information. This will ensure that the next time somebody uses those keywords to find your site, they will get the information they are looking for which will cause them to spend a much longer time at your site.

Research after research has consistently shown that the longer folks spend at your site, the more profitable they will end up being to you.

As for keywords phrases used for which there is already adequate information on your site, you should make every effort to completely dominate those keyword phrases. The way to do this is to research all related keyword phrases including synonyms.

Pages Where Visitors Spend the Longest Can Also Be Valuable

You can also make good use of web pages where your visitors spent the longest time. Firstly these are the pages where you should place plenty of links pointing to your other pages because chances that they will be seen and used are very high. The again you should also create more content around the same topic and chances are that your visitors will also spend a long time on your new pages on the same subject.

All these things that you do using information from your current web stats are bound to have a dramatic net effect on your site which should increase page views, the time visits spend on your site, and ultimately the revenue and profits that your site generates.

Terry Detty finds Online Internet Marketing and Website Internet Marketing his passion. In addition to marketing, he enjoys reading and occasionally goes out for a short walk. His latest interest is a new Directory Submission program he’s been using.

Article Source: http://EzineArticles.com/?expert=Terry_Detty

Popularity: 31% [?]

Posted on Jan 15.08 to Business, Web Analytics, Web Statistics | No Comments »  

Welcome to AnalyticsWeb.com, this is our inaugural post. It will only get better with every post. We promise.

Popularity: 23% [?]

Posted on Sep 23.06 to News | No Comments »  

Richard Boakes just released the version 0.51v of the Google Analytics For Wordpress Plugin.

The purpose of this plugin is to make it easy to integrate Google Analytics into Wordpress without any editing. Although it’s the most ideal solution, as I would prefer to have my stats on the admin page when I log into wordpress, it still is useful.

Downloat it here.

Popularity: 40% [?]

Posted on Jan 15.06 to Analytics, Blogging, Google Analytics, Statistics | No Comments »